Creative billboard for Silberman’s Fitness Center delivers a funny visual punchline:
On a clean white background, the text reads “Time for Silberman’s Fitness Center.”
A man with a large belly is giving the impression that he is tipping the entire billboard downward, like an unbalanced scale.
Billboard cleverly uses visual exaggeration to suggest it is time to shed some weight:
And Silberman’s Fitness Center is the place to do it!
The man’s positioning and the tilt of the billboard give the illusion that his weight is tipping it, like a scale being thrown off balance.
