Creative promotion for Zero Sushi at an airport in Italy guides travelers’ attention to the baggage claim.
The conveyor belt transformed into a rotating sushi platter, with realistic images of sushi dishes printed along the moving belt.
Above the belt, a sign reads: “Zero Sushi. 5 Minutes from the Airport,” promoting the nearby Zero Sushi sushi restaurant.
Clever design inspired by traditional sushi conveyor makes Zero Sushi hard to forget.
