Eskom Billboard delivers its message of “Use Electricity Wisely” with a dose of unintended comedy.
Only a small portion of the board is lit, just enough to illuminate the text and logo, while the rest remains in darkness.
Whether by design or due to a power-saving measure itself, the partial lighting adds a layer of irony and subtle genius.
It visually reinforces the message by literally using the least amount of electricity possible to get the point across.
A dimly brilliant way to practice what you preach.
