Creative sun-activated billboard installed on a beach in Melbourne, Australia.
Designed by CHE for the Peter MacCallum Cancer Centre, the billboard is part of a skin cancer awareness campaign.
Clever design features mirrored text cut into the billboard which only reveals the message through the shadow on the sand.
When the sun hits it at the right angle, the cut-out letters cast a readable shadow that says:
“TAKE A BREAK FROM THE SUN”
Brilliant idea uses sunlight, the very thing the message warns against, as a tool to communicate.
It delivers a powerful reminder about sun safety, encouraging beachgoers to protect their skin during peak UV hours.
Sun campaign is supported by the Clare Oliver Melanoma Fund.
