Martor Solingen, renowned for precision cutting tools, took outdoor marketing to a razor-sharp extreme with their cool billboard campaign in Germany.
Designed by the Venividi agency, installations featured massive billboards shaped like razor blades.
Strategically placed in the middle of the sidewalk to command attention.
What made this campaign unforgettable was its creative visual storytelling: pigeons and large objects like boulders were depicted as cleanly sliced in half beneath the towering razor.
The imagery left no doubt about the sharpness of Martor’s products.
Extremely sharp giant razor billboards in Germany cemented Martor Solingen’s reputation for unparalleled sharpness.
