To show the intense breath-freshening power of Wrigley’s Orbit Ice Mints in a way that resonates with sports enthusiasts and tourists near popular ski destinations.
BBDO installed massive profile-face cutouts strategically placed in front of working snow cannons.
As the cannons blasted fresh snow through the open “mouth” of each face, they demonstrated the cooling effect associated with Orbit Ice Mints.
Orbit Snow Cannons in Vienna, Austria quickly became a magnet for photographers and tourists.
