Oral-B International Flight Mouth in Tokyo, Japan.
Creative airport installation at Tokyo’s international terminal, Oral-B transformed a luggage carousel into a giant mouth.
Baggage belt decorated to resemble a human mouth with oversized teeth lining the belt.
Each white tooth marked with visible plaque stains.
As luggage rolled across these stylized teeth, the setup dramatized the need for effective plaque removal.
Braun Oral-B’s electric toothbrushes clean better than manual brushing.
Mundane airport experience turned into a memorable oral health reminder.
Concept: To clearly show Japanese travelers the effectiveness of Oral-B electric toothbrushes in removing stubborn plaque.
Execution: Luggage carousel transformed into a giant mouth with dirty teeth.
Don’t let plaque travel with you, clean better with Oral-B.
