Nike Barge Resistance Billboard in Toronto, Canada.
Unusual billboard by Nike floats on a barge in Toronto’s harbor, transforming the waterway into a marketing canvas.
Nike Barge features a life-size image of a hockey player straining against red resistance band.
It appears to anchor off the edge of the barge, creating the illusion that the entire vessel is being pulled by sheer athletic force.
The message reads: “READY FOR YOUR :45?”, referencing the intense 45-second shifts common in hockey.
It is followed by a call to action: “check nikehockey.ca”, alongside the iconic Nike swoosh.
