McDonald’s Fries Crosswalk

McDonald's Fries Crosswalk

MacFries Pedestrian Crossing

During the biggest public festival in Zurich, Switzerland, McDonald’s is confronted with heavy competition, even concerning the core products like fries.

A lot of independent stalls offer fast food and fries.

Fortunately, the Zurifest festival is the only time during the year when official street markings, like pedestrian crossings, are taken out of function.

Pedestrian crossing in front of one of the restaurants was transformed by TBWA to look like a portion of McDonald’s fries.