Lose Your Flab Business Card

Lose Your Flab Business Card

Creative personal fitness trainer business card in Dubai demonstrates the effects of daily exercises.

Physical activity helps lose belly fat.


To design a business card for fitness trainer Zohra Mouhetta that complements the effectiveness of her personal training programs and makes for a memorable hand out to prospective clients.


To stand out from all the leave-behinds people receive every day, Leo Burnett designed a unique, foldable business card that invites the recipient to interact with it and clearly demonstrates what personal fitness training can do for the body.


Though exact response rates were not available at the time of this submission, the number of inquiries and sign-ups, including corporate clients, increased substantially within a month.