Creative nature inspired billboard promotes Koleston Naturals hair products in Beirut, Libanon.
Cut-Out image of a woman’s hair on the billboard perfectly captures the nuances of the Koleston color palette against the stunning backdrop of the sea and skyline behind it.
Woman’s hair was intricately die-cut to allow different colors to shine through, with each shade perfectly reflecting the light and shadow of the surrounding environment.
The effect was mesmerizing, drawing the viewer’s attention while highlighting the beauty of nature and the product.
Billboard was strategically placed in a location with maximum visibility, ensuring that it would capture the attention.