Fitness Company Subway Campaign in Frankfurt, Germany.
A stroke of marketing genius: the Fitness Company turned an ordinary Frankfurt subway car into a gym.
In this clever setup, overhead subway handrails were transformed into barbell weights, each labeled “10 KG”.
Giving commuters the illusion they are lifting serious iron just by holding on.
Perfectly placed next to the “FITNESS COMPANY” poster.
Creative way to suggest that getting fit can start with the daily commute.
Functional and unforgettable campaign flexes both creativity and muscle.
