“Always the right way.” – DHL Express.
Right outside the main entrance of Schiphol Airport in Amsterdam stands a giant 3D billboard by DHL Express.
Kinetic maze billboard that makes a point by making a point.
A small ball glides from point A to B, taking the shortest, most efficient route every time.
Once it reaches its destination, it is lifted back to the top and the ball starts again on the same path.
It is a hypnotic loop with a message: DHL always finds the most direct route.
With 11 million business travellers passing through the airport annually, the maze billboard is a promise of fast delivery.
