Denver Water “Use Only What You Need” billboard is a creative visual reminder of water conservation.
Minimalist design aligns with the message: only the necessary portion of the billboard is used.
Towering, skeletal billboard looms against the ink-black Denver sky, buzzing with fluorescent urgency: USE ONLY WHAT YOU NEED.
A plea? A command? Maybe a last-ditch effort to keep the city from guzzling itself dry.
