Funnny surgical masks with cartoon mouths help lighten up the mood during visits to the dentist.
Making dentists and their patients (kids and mums) more familiar with Colgate Smiles kids’ toothbrushes.
With regular brushing using Colgate Smiles kids’ toothbrushes, there’s no longer any need for kids to be afraid of the dentist.
This was a wide-ranging promotion in which special surgical masks were sent to dentists to get the message across in a striking way – the masks had funny comic-style mouths on them that help to lighten up a visit to the dentist for the kids and everyone else too.
In no time at all, the message was clear: “No need to be afraid of the dentist – with Colgate Smiles kids’ toothbrushes.”