Lollipop designed by Colgate encourages people to brush their teeth after enjoying the treat.
As part of the “Oral Health Month” campaign, Colgate came up with a unique idea to promote good dental hygiene in Bangkok, Thailand.
They distributed Lollipops with sticks designed to resemble a Colgate toothbrush.
The lollipops carried a hidden message, reading “Don’t Forget” along with the Colgate logo.
Innovative promotional campaign proved to be more impactful than simply handing out product samples.