Colgate Lollipop Toothbrush

Colgate Lollipop Toothbrush

Lollipop designed by Colgate encourages people to brush their teeth after enjoying the treat.

As part of the “Oral Health Month” campaign, Colgate came up with a unique idea to promote good dental hygiene in Bangkok, Thailand.

They distributed Lollipops with sticks designed to resemble a Colgate toothbrush.

The lollipops carried a hidden message, reading “Don’t Forget” along with the Colgate logo.

Innovative promotional campaign proved to be more impactful than simply handing out product samples.