3D billboard creatively promotes Colgate Ultra Whitening toothpaste using a large photo of a bright smile.
Colgate billboard features a close-up image of a smiling mouth with red lips and white teeth, designed to grab attention.
Above the billboard, a 3D Colgate toothpaste tube is mounted, tilted downward as if squeezing out a white “paste.”
Bright spotlight from the tube shines directly onto the teeth, creating a clever illusion that the brightness of the teeth is powered by the toothpaste.
Cool billboard emphasizes the product’s promise of white teeth, blending creative visuals with effective marketing.
The Colgate logo and “Ultra Whitening” branding are placed prominently at the bottom of the billboard.
Colgate Billboard designed by Jang Cho of DDB.