Carlsberg Pizza Box – The Wave.
Creative pizza box design by Carlsberg, spotted in Switzerland, integrates fan culture into food packaging.
When pizza box is opened, a hidden figure of a football fan emerges and performs “the wave” with raised arms.
The sequence of opening the box creates the illusion of the fan standing up and cheering over the pizza.
Perfectly aligning with Carlsberg’s tagline, “Part of the Game.”
Engaging example of interactive packaging that connects football excitement with the casual joy of pizza.
