Big Bloom Hot Air Balloon in Bangkok, Thailand.
Challenge : To communicate that with Big-Bloom bubble gum kids can blow the biggest bubbles of all.
Solution: To demonstrate how big the bubbles can get with Big-Bloom, McCann utilized the large marker balloons often found outside shopping centres, hypermarkets and car showrooms.
Team created the balloon to be the same colour as the bubble gum and then attached a life size kid model to the balloon.
Overall effect was as if a child had floated skywards attached to a large bubble of Big-Gloom.
Success: It immediately caught attention with very little media spend. Kids loved it and parents hated it.
Campaign made considerable buzz and got free publicity on both TV and in press.
