Ariel Super Soft Billboard

Ariel Super Soft Billboard

Clever billboard for Ariel laundry detergent takes the idea of “super soft” to the streets, literally.

Designed to look like it is made of plush, folded pink fabric, the billboard appears as if it has been laundered itself.

Ariel Super Soft Billboard reinforces the product’s key promise: softness you can see and feel.

The tagline “Super doux”, French for “super soft”, pairs with the tactile design to make Ariel’s message instantly memorable.