Clever marketing campaign transformed bus stop in Brazil into a tribute to real hip-hop music and radio station.
Bus shelter’s design integrates a poster with oversized afro, turning a waiting passenger into the embodiment of hip-hop culture.
The silhouette effect is striking, ensuring anyone seated beneath becomes part of the ad’s visual statement.
Promoting realhiphop.com.br, this installation merges urban creativity with a love for the genre.
The moment some poor soul plops down on that bench, they become a tribute to the culture, crowned with exaggerated afro.
Real Hip Hop Bus Stop is an interactive celebration of hip-hop’s most iconic hairstyle.
