Coca-Cola in partnership with the World Wide Fund for Nature (WWF) Philippines and Momentum (McCann Worldgroup) launched the country’s first plant billboard in Manila.
Vertical garden is made up of thousands of Fukien tea plants, known for their ability to absorb air pollutants and carbon dioxide.
Billboard not only communicates Coca-Cola’s sustainability message “Live Positively”, but actively contributes to urban air purification.
“This billboard absorbs air pollutants.”
Strategically placed in a high-traffic area, the billboard symbolizes how brands can take an active role in combating climate change and improving urban living conditions.
Greening initiative highlights Coca-Cola’s commitment to eco-friendly practices.
