THE FIRST INTERACTIVE HUMAN BILLBOARDS
ING Direct is a very popular web bank which changed the category’s business model.
They pioneered a new way to handle relationship with their clients by providing an incredibly easy and user-friendly digital platform.
A research discovered that ING source of business today comes mainly from their clients’ word-of-mouth.
In other words happy clients bringing new clients, to say it in ING way: OUR CLIENTS ARE OUR BEST ADVERTISING.
The idea comes straight from this insight: a number of human interactive billboards built around Milan, Italy to let real clients dialogue with potential clients passing by.
No filters, no bank involved, just a real questions/real answers game between real people.
