Pantene Shopping Bag with a clever and eye-catching design that seamlessly integrates with the shopper’s hand.
Creative shopping bag features a printed image of a smiling woman with long black hair.
Her hand in the image is positioned as if holding a strand of hair between her fingers.
Cool design comes to life when someone carries the bag, the real-life handle strings align with the printed fingers, making it appear as if the person holding the bag is pulling the hair.
Reinforcing the message of strong and beautiful hair of people who use Pantene Shampoo.
Unusual marketing approach highlights Pantene’s promise of hair strength and vitality, turning an everyday shopping bag into an engaging brand statement.