RAJESH RANJAN, DEBT RECOVERY AGENT
“BROKEN FINGER” X-Ray Business Card
The challenge: Make a business card for Mr. Rajesh Ranjan, Debt Recovery Agent, that is different, memorable and at the same time doubles up as a great self-promotion device.
The idea: Business card was created using an X-Ray sheet, bearing the X-Ray of a broken finger and the name and phone number of the recovery agent.
X-Ray Business Card was distributed among visitors, partners and associates.
It was also sent to potential clients, along with the business initiation letter.
When someone puts the card in front of a light source, he/she sees an X-Ray of a broken finger and the name and phone number of the agent.
Since the services of a Debt Recovery Agent is usually sought when the normal and gentle ways of persuading the debtors to pay the money don’t bear any results:
The analogy of broken finger and debt recovery agent effectively communicates the expertise of Rajesh Ranjan in a very simple and impactful manner.
