THIS CAN BE YOUR NEXT VEHICLE IF YOU DRINK AND DRIVE.
SITUATION: 40% of young Brazilians dream of owning a car.
The ones who already own one, use their vehicles to hang out and have fun while drinking.
This dangerous mix results in traffic accidents that are the top cause of serious injuries and death amongst them.
CHALLENGE: On the World Day of Remembrance for Road Traffic Victims, November 21st, to remind young Brazilians that driving and drinking may cause serious consequences.
SOLUTION: A car carrier truck with wheelchairs instead of cars rode through trendy streets of São Paulo metropolitan region.
Showing that irresponsibility can transform young people’s dream into a nightmare.
In one day, it caught the attention of hundreds of people and most of all put the issue where it belongs: on the bar table.
Trânsito Amigo by Ageisobar, Sao Paulo, Brazil.
