Impactful toilet paper design by Greenpeace visually connects everyday paper consumption to deforestation.
Toilet paper features printed images of trees with perforation lines strategically placed to appear as though each tear “cuts down” a tree.
As people pull and tear the paper, they symbolically “cut down” trees, creating a powerful reminder of the environmental cost of paper waste.
Launched in Beijing, China, this creative installation raises public awareness about forest conservation and encourages people to reduce paper consumption.
