Toothpick holder designed to look like a giant toothbrush in Jakarta, Indonesia.
BRIEF: Demonstrate a visually arresting idea in a non-traditional, yet relevant environment, to communicate how Formula toothbrushes can effectively remove annoying food particles between your teeth.
SOLUTION: Place real toothpicks as bristles in a large scale Formula toothbrushes and put them on restaurant tables in food courts instead of regular toothpick holders.
