TW1 – Your weather channel via Astra Digital.
CHALLENGE: TW1 is a digital weather channel with forecasts for Germany and Austria.
The task was to boost awareness of the channel and highlight the fact that it is also available on the satellite “Astra Digital”.
SOLUTION: The TW1 logo and tagline were printed on the inside of white umbrellas.
They were then opened and affixed to balconies with their handles facing outwards so that the tagline inside was visible:
“TW1. Your weather channel on Astra Digital.*
In this environment, passers-by had to look twice before they could tell the umbrellas from the real satellite dishes.
RESULTS: This promotion gave a huge boost to public awareness of TW1.
Because of the positive response, plans are now to place Satellite Dish Umbrellas throughout Germany.
