The Lightest Truckload Ever
Blue plastic crates filled with Pepsi Light bottles float in the air inside a truck in Dusseldorf, Germany.
Challenge:
Promote Pepsi Light to people in situations where it is most likely that they need a drink.
Solution:
Creative ad designed by BBDO was printed onto real trucks to create the illusion of a thirst quenching truckload of Pepsi Light and illustrate the low calories aspect as well.
Results:
After only four weeks, 5200000 car drivers saw this appetizing truckload and couldn’t help getting thirsty.
