Panda Meat

Panda Meat

Panda Meat anyone?

Sea Shepherd compares the Panda to the Bluefin Tuna.

Why do we treasure one endangered species but slaughter another?

The problem: Bluefin tuna ought to be on the endangered list. But it’s not.

Because Japan and China have paid bribes to keep it off that list. If asians don’t take bluefin off the menu, it’s likely to go extinct pretty soon.

Solution: To help people realize that eating bluefin tuna is like eating panda.

Sea Shepherd offered panda meat for sale online and through sampling booths set up in supermarkets, street markets, and travel fairs in Singapore.

The response: “You sick bastards.” “How could you kill pandas?” and “I’m calling the police” were the most common initial reactions.

But once Ogilvy pointed out the double standards, it was “Really? I didn’t know.” and “I’ll never eat bluefin again.”