Powerful bus stop promotion by Oetv uses the visual illusion of a shattered glass impact to create a dramatic effect.
Creative design simulates a football crashing through the glass, with realistic cracks radiating from the center.
The imagery is consistent across multiple bus stops in a row, enhancing the immersive experience.
At the center of each glass panel is text in Estonian that reads: “SEE ON ALANUD” (“It’s Started”), referring to the kickoff of the Football World Cup.
Clever use of urban space effectively captures attention and builds anticipation for Oetv’s World Cup broadcasts.
