MINI Staples Magazine

MINI Staples Magazine

Creative promotion for MINI cars placed within a magazine’s double-page spread.

Red MINI Cooper appears to make sharp turns across the magazine’s center fold.

Clever use of the staples as a mid-turn obstacles emphasizes the car’s agility and tight handling.

“Find out why a MINI handles the way it does at MINI.COM”

Simple background and smart use of the magazine’s physical form reinforce MINI’s brand identity as highly maneuverable.