Pattex Glue Direct Marketing Campaign:
At first glance, the “Original Ming Vase – 3D Puzzle” appears to be a conventional puzzle box featuring a pristine image of a delicate Chinese vase.
However, upon opening the box, recipients discover what looks like actual shattered ceramic fragments.
Each individually packaged like puzzle pieces, alongside a tube of Pattex glue.
The concept plays off the idea of “fixing” rather than “assembling.”
Instead of snapping together pre-formed pieces, humans are challenged to reconstruct the vase from broken pottery.
Using the superior bonding power of Pattex glue.
