PowerHouse Health Club in New Delhi, India inspires people to workout using an inflatable t-shirt.
Promotion focuses on the relevance of being a gymnasium freak.
Our subject is a fat guy wearing a t-shirt with a small single inlet-outlet rubber attached and a logo of powerhouse gymnasium on the shirt.
The satire shows the guy is in need to work out.
With an inlet-outlet rubber on the t-shirt, the guy is giving an impression of an air balloon and powerhouse is the ultimate destination to let that air out.