Beautiful Rubbish in New Zealand:
Colenso BBDO Auckland reimagined the ordinary rubbish bag with a creative twist: by turning it into a lush and bushy hedge.
As part of the “Beautify Your City” campaign, cleverly designed trash bags transformed curbside waste into vibrant garden beds.
Hedge Trash Bags made Auckland’s streets instantly more attractive.
The initiative not only beautified the city but also tackled illegal dumping by strategically placing floral installations in problem areas.
Supported by council ambassadors who delivered educational kits to local businesses, the campaign gained rapid traction.
With every CBD business adopting the bags, Auckland’s streets blossomed, proving that even rubbish can make a city more beautiful.
