Volkswagen Golf GTI Bag designed as a creative marketing tool to boost brand visibility during the Paris Motor Show.
Featuring a hyper-realistic car door print with the “Golf GTI” logo, it cleverly mimicked the look of an actual vehicle, turning every visitor into a walking advertisement.
Given out at the entrance, the bag quickly became a showstopper, drawing attention and foot traffic to the Volkswagen booth.
Visitors carried it throughout the event, creating buzz and ensuring extended brand exposure even after the show.
The campaign by by Agence V proved highly effective, making Volkswagen one of the most talked-about brands at the event.
Visitors at the Paris Motor Show became brand ambassadors, carrying the Golf GTI shopping bag and drawing crowds to the Volkswagen booth.
