Problem: Kids hate healthy food. Adults know: healthy eating is important. But kids don’t care. A real problem. In Germany, every fifth child is overweight.
Solution: Fruits that kids will love. To make boring fruits as appealing as sweets Scholz & Friends developed fruit figures.
Results: Kids eat healthier now. Because they love it. During the first month, Fresh’N’Friends has already sold twice as much fruits as before.
The fruit figures even got into newspapers. But most importantly, kids eat healthier now. Because they want to.
