Creative McDonald’s bus stop in Vancouver, Canada features transparent panel filled with actual coffee beans.
Acting as a countdown timer for a free coffee promotion.
Coffee beans filled to the top with markings indicating the promo start date of April 20th and end date of May 3rd.
As days pass, the level of beans visibly decreases, showing how time (and coffee) is running out.
Clever way to remind commuters to grab their free McCafé coffee before the promotion ends.
Simple and hard to ignore, just like your morning caffeine.