Fit Buns High Protein Bread Packaging
Creative six pack bread packaging designed by MEX promotes fitness center in Ukraine.
BRIEF:
Affordable local fitness center is looking for clients!
What could be the media that will let us reach ALL people in the neighborhood.
IMPLEMENTATION:
It’s bread. All people buy bread!
We got in cooperation with bakery that supplies bread to neighborhood stores.
Together we created FIT BUNS – a branded healthy buns with coupon for a free visit to fitness center inside the box.
RESULTS:
2996 packs of buns sold the first month.
658 people came for a trial session.
217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.
