Vending machine sells Chip-resistant Dinnerware in China.
Corelle dinnerware has low brand awareness and very few people even know chip-resistant dinnerware exists.
How can they demonstrate this in a clever way whilst also generating sales for their product?
Solution: Corelle created an attention grabbing sales portal. Through implementing custom made vending machines placed in targeted areas, they grabbed the attention of passersby.
People were able to purchase a plate of their choosing and then watch as it drops without cracks or chips, NONE WHATSOEVER.
Results: 10% sales increase in one month.
