Colgate Ice Cream Toothbrush

Colgate Ice Cream Toothbrush

Ice Cream stick designed to look like Colgate toothbrush reminds kids to brush their teeth in Bangkok, Thailand.

During the “Oral Health Month”, Colgate decided to give away ice cream with a hidden message.

The message: “Don’t Forget” with the Colgate logo, reminded people to brush their teeth after eating ice cream.

Creative promotional campaign was more effective than giving away product samples.