Upside-Down Packaging Design:
Innovative packaging for Reebok climbing shoes flips convention on its head, literally.
The box is designed so that when opened, the shoe is suspended in the lid, providing the illusion that it is climbing upside down.
Unique presentation emphasizes Reebok’s focus on performance, movement, and adventure.
Creative unboxing experience engages the customer visually and connects them emotionally with the climbing spirit Reebok shoes.
