Many people suffer from eye fatigue by overusing their eyes and over time get used to it.
How can we bring attention to this issue? By creating an eye-catching bus.
With optical illusion vinyl cover designed to make the bus look blurred, we grabbed the attention of our audience and turned it into something that needs a double take.
Cleverly showing how Essilor contact lenses can help combat eye fatigue.
“Tired Eyes? Get Essilor Anti-Fatigue Lenses”