Clever promotion for Band-Aid Flexi in India.
Magazine insert designed to visually demonstrate the product’s key feature: the flexibility.
Leveraging the center gutter space of a magazine’s double-page spread, a Band-Aid Flexi strip was printed right across the spine.
As readers opened and closed the magazine, the image of the Band-Aid appeared to stretch and flex.
Inspired by the real-life action of the product on skin.
This innovative print idea not only highlighted the flexibility of the bandage but also created a memorable experience.
