Pink ballerina in a pack of green toy soldiers promotes the job search engine website, Monster.com.
Stuck in the wrong job?
Brief
To remind people of the problem of being stuck in the wrong job and to reinforce Monster.com as the best platform for finding the right job.
Solution
In a pack of tiny toy soldiers, a ballet dancer is found taking up the role of a soldier.
The ballet dancer is completely out of the place.
This reminds everyone not to get stuck in the wrong job and that Monster.com is the best platform for finding the right job.
Result
After DM distribution, new IP visits increased by 40% and new registrations increased by 30%.
