Speed Bumps installed in a park promote Adidas running shoes.
Ground markings depict running figures taking off like sprinters, and the message is clear:
These shoes are so fast, you’ll need speed bumps to contain you.
Speed bumps placed along a park running path, not to slow people down, but to highlight just how fast you’ll be in Adidas Supernova Sequence shoes.
Peaceful park turned into a racetrack.
The tagline: “Be Faster in the New Supernova Sequence” drives the point home.
Adidas Speed Bumps by Yehoshua and TBWA, Tel Aviv, Israel.
