Massive skyscraper building in Mumbai, India, which appears to have been shifted by a child, shows the benefit of drinking Anando milk.
Brief:
Anando Milk, a local company wanted to increase consumption of milk among little children.
The competition in the form of juices and energy drinks focus on kids’ drinks being fun and cool.
Anando wanted to change the perception of milk being a boring drink.
Solution:
Considering every child lives in a world of fantasy, the idea was to exaggerate the benefit of milk into almost giving the child superhuman powers.
McCann Erickson used a billboard, amidst a prominent building which appeared as if a child was pushing a part of the building with his bare hands.
