Funnny surgical masks with cartoon mouths help lighten up the mood during visits to the dentist.
COMMUNICATION TASK:
Making dentists and their patients (kids and mums) more familiar with Colgate Smiles kids’ toothbrushes.
SOLUTION:
With regular brushing using Colgate Smiles kids’ toothbrushes, there’s no longer any need for kids to be afraid of the dentist.
This was a wide-ranging promotion in which special surgical masks were sent to dentists to get the message across in a striking way – the masks had funny comic-style mouths on them that help to lighten up a visit to the dentist for the kids and everyone else too.
In no time at all, the message was clear: “No need to be afraid of the dentist – with Colgate Smiles kids’ toothbrushes.”
