Creative promotion for MINI cars placed within a magazine’s double-page spread.
Red MINI Cooper appears to make sharp turns across the magazine’s center fold.
Clever use of the staples as a mid-turn obstacles emphasizes the car’s agility and tight handling.
“Find out why a MINI handles the way it does at MINI.COM”
Simple background and smart use of the magazine’s physical form reinforce MINI’s brand identity as highly maneuverable.
